Many people design websites all the time without having a care in the world about what they need to do and what they need not do in as far as the design process is concerned. For this reason therefore we need to look into some of the stuff you should include in the website and some of the things that you should avoid.
Let’s start with what to do
Goal setting: It is one of the simplest things out there but not so many people are able to look into it in this manner. You need to make sure that you have your goals clearly set out before you design the website. This will help you determine the direction you want to go with the design.
Whether you like it or not, once you have your website you will need to invest heavily on SEO. It does not matter whether it’s your time or your money; you will still need to make sure that you pay special emphasis on optimizing your website to be in line with search engines and also to make it worthy of the user attention.
Open source tools
There is no reason for you to work yourself up about using paid tools for your website while at the same time you can still be in a good position to use open source tools to optimize the website. When it comes to using tools for optimization open source is the way to go because it will help you make significant savings in the long run.
What not to do
Do it yourself
Well, there might be some disrepute about this one, but take it from web design gurus, that DIY has a lot of mistakes involved which might be costly in the long run. Your website is the one place where your customers will first get to interact with your brand, so they need to get a professional touch. Unless you are a professional, get someone to do it for you.
Keeping visitors guessing
People come to your website for one reason or the other but the one thing that most of them have in common is the fact that they do not need to be kept guessing on what to do once they are on the page. If a visitor cannot take 3 seconds to decide what to do on your page, something is wrong and you need to figure out what it is.
You can get a professional company to design your website for a few thousand dollars while a freelancer can also get it to you for under $1000. Do not fall for the allure of the professional tag, but spend wisely since you will upgrade over time.